Heisman Campaign Video
LSU Athletics, 2023 Heisman Winner Jayden Daniels
The XR Studio collaborated with LSU Athletics on the campaign to share with the world the record-breaking statistics of Jayden Daniels' performance at quarterback for the LSU Tigers.
Combining extended reality film techniques in our LED volume with the athletics film and marketing team produced the video above.
The video was shown in Times Square during the campaign and was shared and seen millions of times around the world as part of a larger effort to support Jayden's nomination.
This relationship brings together the best commercial video groups on campus, gives LSU Athletics a state-of-the-art film studio, and offers our students exposure to remarkable creators and the chance to build standout portfolio pieces.


