The XR Studio is LSU Athletics' production partner for marketing, recruiting, and broadcast content. The relationship brings together the best commercial video groups on campus, gives LSU Athletics a state-of-the-art film studio, and offers students exposure to remarkable creators and the chance to build standout portfolio pieces.
Gymnastics SEC Championship
LSU Athletics, 2024 SEC Champions
The XR Studio collaborated with LSU Athletics to reveal the SEC Championship leotard and create branding content. The background imagery and additional art in the video was created by a DMAE student, with further chroma-keyed footage shot for supporting material.
Women's Basketball
LSU Athletics, recruiting production
The studio produces recruiting shoots starring the nation's best players as part of their official visit to LSU. Recruits step into the LED volume and leave with content built at professional standard.
Heisman Campaign
LSU Athletics, 2023 Heisman winner Jayden Daniels
The XR Studio collaborated with LSU Athletics on the campaign sharing the record-breaking statistics of Jayden Daniels' performance at quarterback. Extended reality film techniques in our LED volume combined with the athletics film and marketing team to produce the video.
It ran in Times Square during the campaign and was shared and seen millions of times around the world as part of the larger effort behind Jayden's nomination.
Football
LSU Athletics, marketing and stadium content
The studio produces marketing content and stadium video screen packages, including sizzle videos for individual players and recruiting material. The work runs on the largest screens the program owns, in front of a full stadium.
Beach Volleyball Olympics
Kristen Nuss and Taryn Kloth, Team USA, Paris 2024
The studio produced promotional content prepared for a medal run by Kristen Nuss and Taryn Kloth at the Paris Olympics. The pair were the first LSU beach volleyball alums to qualify for the Games, and Nuss finished her college career as the winningest player in NCAA beach volleyball history.